Currier ON DESIGN Looks at
Colorful Connotations

Green with envy, a blue mood – color evokes emotion and influences behavior.

For example, fast food restaurants are painted bright, often clashing colors designed to move you quickly in and out while fine dining establishments use warmer, more enticing tones that invite you to settle in and relax.

As designers, we are constantly searching for the right tones and color combinations that communicate the look and feel we’re trying to capture for our clients. And it’s no easy task, for instance there are hundreds of shades of white alone. That’s why we’ve assembled several articles that explore color concepts and offer valuable tips on color selection.

Tish Lewis and the CAI Design Team